AdWords Workbook by McDonald Jason
Author:McDonald, Jason
Language: eng
Format: epub
Published: 2017-04-13T04:00:00+00:00
And here’s the Geico landing page for the search query, motorcycle insurance, again with the C/, E/, and A/ zones clearly marked for you.
Your Todos here are to a) do relevant search queries in your industry and evaluate competitor landing pages using this C/E/A methodology, and b) look at your own landing pages with an eye to C/E/A.
Does the top left corner confirm that the customer who just clicked from Google has landed on a relevant website that offers what he wants?
Does the middle engage the customer by explaining the offer and validating that you are a company that can be trusted?
Does the right have a defined action such as request a free consultation, download a software demo, or buy something on an e-Commerce site?
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