ADKAR: A Model for Change in Business, Government and Our Community by Jeff Hiatt

Author:Jeff Hiatt [Hiatt, Jeff]
Language: eng
Format: epub
Tags: Business, Economics, Leadership, Management, Non-Fiction, Organizational Behavior
ISBN: 9781930885509
Google: Te_cHbWv-ZgC
Amazon: 1930885504
Publisher: Prosci
Published: 2006-08-01T23:00:00+00:00

If we do a good job at building awareness, will this automatically create desire?

It is easy to assume that your intrinsic desire to support a change, based solely on awareness, is inherent in other people. In other words, I may think that if awareness caused me to want to change, then it will have the same effect on others. The reality is that desire to engage in a change is based on more than our intrinsic motivators, and even those intrinsic motivators are unique to each person. The nature of the change, my personal situation and the history I have with the organization all play a role in my ultimate desire to support a change. Awareness may create desire in some fraction of the population, but you should not assume that awareness automatically creates desire for everyone.

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