Your Whisky Journey by Stephen Swinney

Author:Stephen Swinney
Language: eng
Format: epub
Publisher: Austin Macauley Publishers
Published: 2021-11-15T16:00:00+00:00

Section 4 – The

Market Environment

71: Why no age statement?

A cynical view would be that it allows producer to both use younger whiskies and to be more creative in their marketing, thus there is a financial benefit.

Or it could be in response to the market’s increasing interest in new experiences and therefore, new expressions. Bring out expression x this year and replace it with expression y next year. Probably a combination of the two.

Interesting Fact

Recent evidence suggests that age-related risk of death plateaus after age 105 in humans. What would be the equivalent in whisky?

Distillery: Mannochmore, 1971

Built on the same site as Glenlossie which was built almost 100 years earlier.

“I’m a simple man. All I want is enough sleep for two normal men, enough whiskey for three, and enough women for four.” – Joel Rosenberg

72: What is so unique about single casks?

Although the original new make put into two similar casks could be the same, the maturation will take a slightly different journey and will produce a unique whisky. They are all different. Even if you look at small batch releases say from four casks. The next batch release from four similar casks aged for the same time will be slightly different.

Maturation is a complex and mysterious process and that is where the uniqueness is created.

Interesting Fact

Synonyms for unique include, different, exclusive, particular, rare and unexampled.

Distillery: Cooley, 1987

Created when John Teeling bought the disused state spirit factory, operated by Ceimici Teoranta

“You’re not drunk if you can lie on the floor without holding on.” – Dean Martin

73: Why are Japanese whiskies so expensive?

Japanese whisky is seen as being very distinctive and with most production being sold at home, this tends to make the export quantities more expensive. We will see if the growth in new distilleries and therefore capacity will have an impact.

Interesting Fact

Masataka Taketsuru (1894–1979) was a Japanese chemist and businessman who founded Japan’s first whisky distillery and is regarded as the father of the Japanese whisky industry.

Distillery: Karuizawa, 1955

It was the smallest distillery in Japan, mothballed in 2000, and closed in 2011

“Whisky making is an act of cooperation between the blessings of nature and the wisdom of man.” – Masataka Taketsuru

74: Is it a good idea to buy a cask of whisky?

A cask will probably appreciate in value, although you have to contend with a reduction in volume over time, storage fees and what do you do with it when you want to sell. Don’t forget, there is excise and VAT to pay when you move it out of bond for bottling. As with any investment, you need to consider your exit.

Interesting Fact

The spirit safe invented by Aeneas Coffey was first tested at Port Ellen.

Distillery: Port Ellen, 1825

Closed finally in 1987, now used to produce malt for other distilleries

“Set up another case bartender! The best thing for a case of nerves is a case of Scotch.” – WC Fields

75: How is Irish whiskey different from Scotch?

Apart from the spelling of the word, of course! Primarily, Irish whisky is triple distilled, creating a “cleaner”, or lighter spirit.

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