Thumbonomics: The Essential Business Roadmap to Social Media & Mobile Marketing by Heather Lutze

Author:Heather Lutze [Lutze, Heather]
Language: eng
Format: epub
Publisher: Findability Press
Published: 2012-11-30T18:30:00+00:00

4. Decide who will become the face of your Twitter presence. This is an important decision. Twitter users, and social media users in general, don’t want to converse with a logo. They don’t want to communicate with some kind of entity that’s just the generic voice of the brand; they don’t want to read tweets from the GEICO gecko. People want to follow people, even if they are dealing with corporate giants.

If you look on the “Comcast Cares” site, there’s always a picture of a person—whether it is actually Bill, or whoever’s managing that account—there’s his picture. All the tweets come from him, so you know who you are actually communicating with.

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