SQL for Data Analysis by Cathy Tanimura

SQL for Data Analysis by Cathy Tanimura

Author:Cathy Tanimura [Cathy Tanimura]
Language: eng
Format: epub
Publisher: O'Reilly Media, Inc.
Published: 2021-09-15T16:00:00+00:00


Figure 4-12. Trend of the share of representatives for each cohort, defined by starting decade, who later became senators

Finding the repeat behavior within a fixed time box is a useful tool for comparing cohorts. This is particularly true when the behaviors are intermittent in nature, such as purchase behavior or content or service consumption. In the next section, we’ll look at how to calculate not only whether an entity had a subsequent action but also how many subsequent actions they had, and we’ll aggregate them with cumulative calculations.



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