Profitable Online Presence: Accelerate, Grow and Multiply Your Online Business! by Djomatchoua Danvice & Morales Alejandro & Estevez Amanda

Author:Djomatchoua, Danvice & Morales, Alejandro & Estevez, Amanda [Djomatchoua, Danvice]
Language: eng
Format: epub
Published: 2020-12-30T16:00:00+00:00

STEVE, STEVE, STEVE ...

Steve Jobs

I have always wondered why Steve Jobs is so mentioned in texts, lectures and books on Marketing, and the answer is because he is a super example of brilliant Marketing and Entrepreneurial genius, as you probably know.

In Apple's "Think Different" campaign, Steve eliminated his company's profit margin problems by addressing his message to a Premium Audience who doesn't buy with price in mind, but with status.

CHANGE YOUR CUSTOMER,

CHANGE YOUR BUSINESS!

It really is that simple!

My mother used to say:

"I am not a gold coin to please everyone!" whenever she said something that bothered someone .

And she is absolutely right!

Think carefully...

What is easier:

To change your entire business model or simply to sell to other people?

When Steve changed his persona, he secured a unique space in the market and in the minds of his consumers. A space that lasts until today.

Look ...

Several highly skilled CEOs, a huge Marketing team, accountants, strategists and thinkers were unable to increase Apple's profit margins in the 10 years that Jobs was out of the company for being fired.

They increasingly invested in innovation in an attempt to beat the competition. However, no one thought of simply selling to another audience, until Steve returned, shedding light on the era of the Concept- Marketing.

You have just seen how to define your ideal client, that one that is happy to buy from you and leaves with a smile, and next time he comes back, he brings his entire group of friends.

In the next chapter you will see what to say to make him grasp your products and services, and to ensure he kindly understands how you’re exclusively prepared to serve him better than anybody else.

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