How to Get an Agent for Acting & Voice Over by Kate McClanaghan

Author:Kate McClanaghan
Language: eng
Format: epub
Publisher: BookBaby
Published: 2013-01-15T00:00:00+00:00

As Americans we’ve been raised on a steady diet of commercials. You’re probably far more familiar with identity, branding, and type than you even realize. As a captive and consistent TV viewing audience, we’ve been saturated with branding.

What speaks to us most from a mass medium speaks to us individually first. As actors we’re no different. When we first start out in the talent business, we take comfort in the knowledge that no one does what we do.

“I’m me. I’m the only one of me. I don’t want to be compared with anyone else.”

To be honest, that’s not the issue, unless you make it so.

While it’s true no one does what you do quite the way you do it, you are, certainly at first glance, perceived as a very specific type. This is true whether you embrace this concept or not. You may as well like it at least a little bit, because without type no one will be able to identify with you or establish your value to their future production—and that, my friend, is a cold, hard fact.

So, your type is in large part how you read to others; how you come across; how you appear as your personae is conveyed to the viewer. In short, it’s who you are in the most basic, broadest sense. Identity and branding speak to your specific color, nuance, and creation.

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