300 Email Marketing Tips: Critical Advice and Strategy 
To Turn Subscribers Into Buyers & Grow 
A Six-Figure Business With Email by Meera Kothand

Author:Meera Kothand [Kothand, Meera]
Language: eng
Format: epub
Published: 2019-05-19T04:00:00+00:00

WHAT GOES INTO A WELCOME EMAIL SERIES/NURTURE SEQUENCE?

There isn’t a fixed answer to this, and it depends largely on your end goal.

Do you have an offer you’d like to pitch? Do you want them to get on a discovery call with you? Are you trying to instill a mindset change? Are you inviting them to your free community?

Every single subscriber who enters your list has multiple pathways that they can take. The possibilities and combinations are endless. You decide how to lead them and where you’re leading them toward. The pathway you set, though, should be steered by relevancy.

Is the sequence relevant to the lead magnet or content upgrade that a subscriber subscribed to? Is the lead magnet that the subscriber subscribed to relevant to the content that they were reading or viewing?

The higher the degree of relevance between every single component, the higher your engagement, sales, and overall subscriber satisfaction.

The way you pave these pathways will determine whether (a) your offers (products and services) get maximum eyeballs, (b) the people who enter a sequence or pathway are the most likely to be interested in the offer you’re pitching at the end, and (c) the people entering the sequence will even care about your message. This requires careful thought and analysis on your part.

This is where it’s useful to map out all the touch points a subscriber potentially has with your brand.

Potential subscribers come in contact with your brand via various channels or touch points like I mention in my book Your First 100. Here are just a few possibilities:

• Instagram

• Facebook groups

• Pinterest

• Twitter

• Guest post bio

• Roundup post through another blog

• Live streaming link

• Mention via another blog

• Subscribe page on social media

Knowing the various ways subscribers may subscribe to your list would mean that you have no open loops or holes. Every subscriber is taken care of no matter how they come into your system—whether it’s through a different opt-in offer or a different link.

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