100 Things Every Designer Needs to Know About People by Susan Weinschenk

Author:Susan Weinschenk
Language: eng
Format: epub, pdf
Publisher: Pearson Education
Published: 2011-03-15T16:00:00+00:00

The Dopamine Loop

With the Internet, Twitter, and texting, you now have almost instant gratification of your desire to seek. Want to talk to someone right away? Send a text and they respond in a few seconds. Want to look up some information? Just type it into Google. Want to see what your friends are up to? Go to Twitter or Facebook. You can get into a dopamine-induced loop: dopamine starts you seeking, you get rewarded for seeking, and that makes you seek more. It becomes harder and harder to stop looking at email, stop texting, and stop checking your cell phone to see if you have a message or a new text.

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