'the social agent' 2.0 update: the evolution of digital marketing by Giordano Tony

Author:Giordano, Tony [Giordano, Tony]
Language: eng
Format: epub
Published: 2018-04-16T16:00:00+00:00

Pinterest is the “interest” network, or also known as “Fantasy Football” for women. J Now, if you are a woman who loves Fantasy Football as well, I meant no disrespect. Lol. Since the beginning of Pinterest, its dominant user demographic has been female. Although millions of males have Pinterest accounts, the majority of all the activity inside Pinterest—meaning the pinning, messaging, activity, and shopping—is still predominantly female. It is not that hard to believe. Think about what it is: retail, shopping, design, recipes, fashion, “best of” reviews…so many more aspects to Pinterest I could mention. Those are just aspects of life that naturally most women are more drawn to than most men. So if you’re single, and like women, you’re welcome. I just told you where you should be spending most of your time. J

As a trainer and coach, I have well over ten hours of curriculum on Pinterest techniques and strategy. I break them down to Pinterest 1.0, 2.0, and Pinterest Advanced Workshops. I’ve seen many agents I coach capture business and build their brands within Pinterest. They have been very successful growing their overall influence and following. These agents are very active in the network, though. I think Pinterest is an absolute marketing beast, which is why I teach it and help many to learn how to use it, but it’s just not my thing. I don’t actively Pinterest every day, all day. But I do know the importance of having a Pinterest presence, so I will just have someone on my team keep my account active for me so I don’t have to myself, since it’s just not my thing. You know, when I shop and buy shoes, I just buy the shoes. I don’t need to pin the photo of my new shoes, so they go to my Pinterest wallboard, so my bros see the shoes and are like, “Dude, look at Tony’s new shoes. Man, one day I want those shoes…” so then they “pin” the shoes, too, as “one day” dream shoes to buy, and we’re all just buying and dreaming about shoes together. J

So if Pinterest is not my thing, then why do I have one? Why do I have a dynamic and very active profile that draws traffic to my brand and websites, if it’s not my thing? SEO, for one. But mostly it is for this reason: just because it’s not my thing doesn’t mean it’s not someone else’s thing. There are millions upon millions of people on Pinterest worldwide, which means there are thousands upon thousands of people in my local area who are on it every day, every hour, on the hour. How could this prove to be beneficial to you or your brand? Here is just one very simple example of how I have personally benefited from it with a woman I got as a client from having Pinterest presence. I love to track where my clients come from, so when I interviewed her, here is what I found out .

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