Value-Driven Data by Odaro Edosa;

Author:Odaro, Edosa;
Language: eng
Format: epub
Publisher: Kogan Page, Limited
Published: 2023-06-21T21:20:37+00:00

To illustrate this conundrum, the data leader compared it to a customer shopping online for multiple articles of clothing.

‘When someone repeatedly buys things in small or extra small from different manufacturers, the website would then offer them options of small items,’ they said. ‘But this may not be the right decision; for example, if they gained weight or shopped for a gift for someone else.’

The system can offer no more than suggestions, which the data leader regarded as similar to their team’s role. ‘We can suggest what the set-up should be, but we don’t know for sure because the decision is made by the local teams in the different locations and departments.’

Additionally, some processes required more extensive coordination, plus review from the central data team, they said. ‘If something is not mapped correctly, it will show up in the report. If we’re lucky, we would get an email in advance saying that a product will be launched.’

From their comments, I got the sense that while this was the central data office, in reality, the team was not able to live up to the name and actually play a central data management function.

‘Rather than work with one person or team, we work with several people from different departments,’ the data leader said, adding that this gap in communication was also evident in what happened at the organization’s headquarters versus how the centralized data team operated.

While these communication challenges were different from the complexities caused by different variables, I suggested that the ‘data label’ approach would be helpful for these scenarios as well.

Descriptive and consistent data labelling can be used to address a range of communication challenges; yet to make such strategies work, there has to be effective coordination or central data governance oversight. Where coordination or central oversight is missing, such strategies would likely not be effective.

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