Understanding Your Users by Courage Catherine

Author:Courage, Catherine...
Language: eng
Format: epub
Published: 2015-10-05T16:00:55.084000+00:00

Have a Practice Exercise

Once everyone understands the rules of brainstorming, we usually do a brief practice exercise. A favorite of ours is: “What tasks do you want and need to perform in an ideal bookstore?” Some answers the group may provide are “search for books,” “pay for books,” “find out what is new,” and “read reviews.” This practice exercise should last for only a couple of minutes.

When you believe everyone has a good grasp of the process, you can begin the official activity. One way to make this assessment is to ensure that everyone in the room has given at least one example that you feel answers the practice question appropriately. During the practice, if anyone gets off track (e.g., offering information, rather than a task), this is the time to refer back to the question and/or the rules. Inevitably, if you are asking about tasks people will give you information, and vice versa. It is your job to catch this and ask the user to rephrase a request. For example, using the question noted above, a participant might respond by saying that he/she wants “the books to have a rating given by other readers.” This is a great idea, but it is information rather than a task. Ask the participant what the task is that relates to this information. Ask: “Is it that you want to be able to find reviews written by other readers?” Work with the participant to make sure the task is elicited. This is also a good time to make sure that the scribe’s writing is large and clear enough for everyone to read.

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