Turn Your Fandom Into Cash by Carol Pinchefsky

Author:Carol Pinchefsky
Language: eng
Format: epub
ISBN: 9781632657398
Publisher: Red Wheel Weiser

For more insight into what micro-influencers do, or to start your own geeky micro-influencing business, head over to chapter 9, “Geek-Centered Work,” [p. 185].

Selling Your Work and Selling Yourself via Collaboration

You sell a fabulous product. Someone you know sells a similar fabulous product. Consider combining the power of both of your fandoms to create something new . . . and expand both of your fandoms at the same time. Collaborate.

Daniel Hodges of Ink & Lyre says that collaborations have been an important part of growing his business. Here’s his take.

Case Study: Dungeons & Dragons Business Shows How Collaborations Can Work for Everyone Involved

Hodges wanted a way for RPG gamers to “engage with our content,” that is, spells, dungeons, races, and subclasses that he writes and his wife/co-owner Lauren designs. After spending time on Instagram, he decided, “One of the best ways to do that is shared hashtags.”

One December, his wife created the hashtag #25DaysofDND and invited Instagrammers to join them in their social media adventure. They created daily prompts as jumping-off points for creativity.

Hodges reached out to the D&D Coalition, a platform for role-playing content providers. He says, “We sponsor[ed] a magic item on their account during our collaboration. And then they collaborated with other creators and had them join in our #25DaysofDND hashtag as well.” Fans soon joined in, sharing the artwork inspired by the prompts.

The results were as good as encountering a Level 13 owlbear when you’re a Level 18 Druid whose favored enemy happens to be an owlbear.

“We saw a lot of Instagram account growth from that, because [the D&D Coalition is] absolutely right within our target market,” Hodges says. “The people who follow them are also the same people who would follow us. . . . From an engagement standpoint, it certainly helped us a lot.”

And now, says Hodges, “Sometimes when we have a very specific item that [The D&D Coalition] love, they add to their shop.” The D&D Coalition then pays Ink & Lyre a commission when someone purchases that item.

Even after #25DaysofDND ended, the fans who showed up continued to follow Ink & Lyre.

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