The Millions Within: How to Manifest Exactly What You Want…and Have an EPIC Life! by David Neagle

Author:David Neagle
Language: eng
Format: epub
Publisher: Morgan James Publishing
Published: 2012-12-15T00:00:00+00:00

CHAPTER FIVE

Identifying Hidden Motivators

Beliefs, whether ones that are handed down to us or ones we choose to align with, come with underlying presumptions about ourselves and the nature of the world. Limiting beliefs tend to be based in assumptions that we are in a state of need or lack. Extended, these beliefs produce the idea that we are insufficient, inadequate; require care and tending, etc. Hitler proved that the best way to sell a lie of this magnitude was to mix as much truth as possible into the story and link the truth to the lie.

It is true that as small children we are dependent on the adults around us and so we truly are in a state of need. But ideally we grow out of this as we mature. When we do not grow out of it, those needs can remain as hidden motivators that shape and drive our choices. These too can be examined and addressed to help loosen the hold of any beliefs we want to let go of. To quote the ad executive, “Makes sense, if you don’t think about it.” So… let’s think about it and remove its hold on us.

Schindler’s Six Needs

A number of years ago I came across a book called How to Live 365 Days a Year by Dr. John Schindler.v In the book he points out that every human being has six basic needs:

The need for love

The need for security

The need for self-esteem

The need for creative expression

The need for new experiences

The need for recognition

Basically, the list is a variation on Abraham Maslow’s famous Hierarchy of Needs, which was introduced in the early 1940s. A lot of thought-leaders continue to use Maslow’s list today, putting their own twist on it.

At first glance, the list made complete sense—these are six things every human being needs. However, as I thought more about it, something about the list did not sit right with me.

At the time, I was teaching sales and recruiting, and I kept noticing a peculiar phenomenon. I could give two people the same kinds of leads, the same sales copy, and the same marketing strategy. One would get phenomenal results, while the other wouldn’t.

What was happening with the second person? Most probably it had a lot to do with what was going on inside: something was affecting that person’s decisions and actions. As James Allen writes in As a Man Thinketh: “We think in secret and it comes to pass, environment is but our looking glass.” Since I was thinking about the list of needs, it occurred to me that trying to get one or more of these needs met might be getting in the way of my students’ marketing practices.

Trying to get something from outside ourselves is evidence that we believe we don’t already have it. We believe we need it, and that we have to get it from someone else. Then the decisions we make and the actions we take become driven by a hidden motivation to get that thing. This brings poor results.

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