The How To of Qualitative Research by unknow

Author:unknow
Language: eng
Format: epub
ISBN: 9781446267080
Barnesnoble:
Publisher: SAGE Publications
Published: 2016-08-15T00:00:00+00:00

Managing the group can be challenging. If certain individuals are either domineering or too quiet, the whole point of a focus group is lost. The facilitator needs to step in to actively encourage the quiet participants to share their thoughts, and to keep the domineering participants at bay. Statements like ‘That’s an interesting opinion on the topic. Does anyone else have an opinion?’ can help keep the conversation flowing.

Encouraging group discussion, and not merely having each respondent answer in turn is crucial to conducting a focus group interview. Though it is considered an interview, a focus group is considered a non-directive interview, where the goal is to gather data from the discussion, the disagreement and the interactions among participants (Hennink et al., 2011). Ample discussion and interaction will ensure that respondents are probing each other, asking for clarification or for additional information to back up their point (in other words, doing the job of the moderator!). On the one hand, if the respondents disagree and question one another, the researcher is able to see various viewpoints and understand diverse perspectives on the topic. On the other hand, if the respondents agree with one another, the researcher can feel confident that their data is supported. This is only achieved, though, when there is ample discussion and interaction among the group members.

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