The Best Interface Is No Interface: The simple path to brilliant technology (Voices That Matter) by Golden Krishna

Author:Golden Krishna [Krishna, Golden]
Language: eng
Format: epub
Publisher: Pearson Education
Published: 2015-01-31T04:30:00+00:00

Controls for one of the most popular laundry machines today.

Finally, you make the time to do laundry, and now you don’t even know which button might completely ruin your clothes.

So, if I played basketball in this cotton T-shirt, do I select Cotton? Or is it Sports Wear because it smells terrible? Wait, but isn’t the purpose of a washing machine to wash my clothes so they don’t smell? What does Sports Wear do differently? Oh look, there’s Silent Wash. That could be good, too, because I don’t like how loud this washer gets sometimes. Then again, there’s Quick 30, which might be nice because quick is good, right? I’ve got things to do. Actually, wait, I sometimes get allergies—like 55 percent of all Americans18—maybe I should choose Allergy Care?

As some appliance companies have gone slaphappy with interfaces, the problem has gotten even worse as some models adopt touchscreens with pages and pages of options and bizarro apps that control them.

So what do consumers do with all this choice?

Well, colleagues who have done user research in the appliance industry have reported to me that time after time they get the same result: People have no idea what the buttons on their appliances actually do. An informal survey found that 58 percent of men in the UK don’t even know how to use a washing machine.19

You don’t have the time. There are more important things to do than read an instruction manual about the differences between Easy Care and Delicate. Yes, when you’ve paid $1,000 or more for a machine with just one purpose, you’re entitled to better expectations.

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