The Art of SEO by Eric Enge Stephan Spencer and Jessie Stricchiola

Author:Eric Enge, Stephan Spencer, and Jessie Stricchiola
Language: eng
Format: epub, pdf
Publisher: O'Reilly Media, Inc.
Published: 2023-08-30T00:00:00+00:00

Pre-move preparations for domain changes

Unfortunately, losing traffic is common when you make domain name changes, though the traffic loss is usually temporary. If you do things properly, you can and should recover from any negative impact, and hopefully quickly—but you should be prepared for the potential traffic hit of a domain switch.

If you are planning a domain migration, buy the new domain as early as you can, get some initial content on it, and acquire some links. The purpose of this exercise is to get the domain indexed and recognized by the engines ahead of time.

Then, register the new domain with Google Search Console and Bing Webmaster Tools. This is just another part of making sure Google and Bing know about your new domain as early as possible and in as many ways as possible.

Once you’ve done this, follow these best practices for handling a domain name change:

Create 301 redirects for all URLs from the old site pointing to the proper URLs on the new site. Hopefully you will be able to use mod_rewrite or ISAPI_Rewrite to handle the bulk of the work. Use individual rewrite rules to cover any exceptions. Have this in place at launch.

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