Street Smart Franchising by Joe Mathews

Author:Joe Mathews
Language: eng
Format: epub
Publisher: Entrepreneur Press
Published: 2011-04-07T00:00:00+00:00

4. Emotionally mature and balanced franchisees manage their emotions, don’t buy the false experiences, and give themselves permission to learn. They treat themselves and others gently. Although they aren’t crazy about mistakes, they learn their lessons and move on. They know that slamming into the pavement is part of learning how to ride a bike and they don’t have false expectations otherwise. They know there will be bruises and bleeding and they know they will scab and heal. They remember that the last fall didn’t kill them so they will probably survive the next fall also. They don’t blame the bicycle, the bicycle manufacturer, the pavement, or the entire biking industry for their decision to learn to ride a bike. They know they will be fearful. But they know they will survive the fear because they also remember being afraid in the past, and they didn’t die from that fear either. They know there will be frustration, and their frustration won’t be fatal. They will take the business one day at a time with a full understanding that whatever happened yesterday is already in the past and can’t be changed.

Just as balance seems to find the child who continues to pedal the bike, they know success will find them even if they commit to acquiring the necessary KASH of the business. They invested in the privilege of getting to say what happens today and for the ability to own their results, whether or not those results meet expectations. For these franchisees, The Grind is a temporary nuisance, not a permanent nightmare. They know it is a mental state that they create. They don’t blame others for their Grind. They know that if they just own their thoughts and emotions for one more day, and do what they are supposed to, tomorrow will take care of itself.

Asking what causes The Grind is like asking what causes The Boogey Man. Franchisees make up The Grind the same way children make up The Boogey Man. The Boogey Man isn’t good or bad, just a figment of a child’s imagination. The Grind isn’t good or bad either, just a figment of a franchisee’s imagination. Having a conversation about the Grind with a franchisee who currently is in The Grind is like having a conversation with a child who is certain the Boogey Man is under their bed.

Turning the light on, the adult says, “Look under the bed. There is no Boogey Man. The Boogey Man is pretend.”

“He’s real!” the child replies. “The Boogey Man turns invisible when you come in the room!”

Just as the child can always find evidence to believe in the Boogey Man, franchisees can always find evidence that keeps them in The Grind.

The Boogey Man is a child’s fear of the dark manifested. The Grind is a franchisee’s fear of failure manifested. Kids aren’t bad or wrong for believing in the Boogey Man; they are just being kids. Neither are new franchisees bad or wrong for being in The Grind. They are just being new franchisees.

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