Starting a Business: The Ultimate Guide to Planning, Launching, and Boosting the Success of Your Enterprise (Starting, Running and Growing a Successful Business) by Lucas Edholm

Author:Lucas Edholm [Edholm, Lucas]
Language: eng
Format: epub
Publisher: Independent
Published: 2022-11-14T22:00:00+00:00

The anchoring effect creates a reference point in our minds from the first thing that we see or recognize. We often refer to that anchor as we make decisions or take in the world around us. The number of experiences that we have “anchored” in our mind may not be the same as other people, but because it was our first impression, we continue to go back to it. We can change our frame of reference over time, but when we are in a similar environment, we tend to feel uncomfortable straying from what we view as “normal.”

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