Starting a Business From Home by Colin Barrow

Author:Colin Barrow [Barrow Colin]
Language: eng
Format: epub
Publisher: Kogan Page
Published: 2017-07-23T16:22:28+00:00

Don’ts

Have long pages. Content beyond the first 1.5 to 2 page lengths is typically ignored.

Have pointless animations. Many are distracting and poorly designed in terms of colour and fonts, and add unnecessarily to file size, slowing down your readers’ searches.

Use the wrong colours. Colour choice is crucial; black text on a white background is the easiest to read whilst other colours such as reds and greens are harder to read. Check out Visibone’s website (www.visibone.com/colorblind) for a simulation of the web designer’s colour palette of browser-safe colours.

Have stale information anywhere, especially on your home page. Nothing turns readers off so much as seeing information that relates to events long gone, recipes for Christmas pudding at Easter, for example.

Waste your readers’ time. Making readers register on your site may be useful to you, but unless you have some compelling value to offer don’t. If you absolutely must, keep registration details to a couple of lines of information.

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