See, Solve, Scale by Danny Warshay
Author:Danny Warshay
Language: eng
Format: epub
Publisher: St. Martin's Publishing Group
Brands Are Like Magic: They Reduce Searching Costs
One of the assets that all ventures should develop early is a strong brandâthe relationship your customers have with your products. Brands seem to have magical powers. They create value in what would otherwise remain a commodity. They attract new customers who will even pay a premium to try your products. They help make those customers loyal to your products. Sure, the Duncan Hines baking mixes that I worked on at P&G had a slight product superiority, but it was the decades-old and continually refreshed brand that motivated families to try Duncan Hines products, to stick with the brand and refuse to buy a competitorâs, and to ignore the same baking ingredients they already had in their pantries. It is the American Girl brand that causes children to love their American Girl Dolls and their parents to pay a hefty premium versus what other similar-looking dolls might cost. Many Stonyfield Yogurt eaters will walk out of the store without any yogurt before they would even consider buying a competitorâs. And if they encounter a store that doesnât carry Stonyfield, they will lobby the store manager to order it. Trader Joeâs supermarket shoppers drive miles out of their way to shop at a small store with a small selection of products, most of which are sold under the Trader Joeâs brand. Brands are powerful, and every venture should invest in its brand to help it scale.
It turns out there is also a hardwired reason that brands work their magic. As Alec Beckett, Creative Partner at NAIL Communications, shared with me,
In our neolithic past, the ability to make a quick recognition evolved as a life-saving shortcut. You are scavenging for food. You come across two berry bushesâone you recognize and know as safe and one you donât. You could stop and study the unknown berry. You could take a tiny taste and see if there is any potentially toxic bitterness. You could observe whether other animals are safely eating it. You could look for similarities to other safe berries you know. You could, but you canât waste time or risk exposure to predators.
This is at the very heart of branding. Our brains desperately want shorthand signals that make decisions easy for us.
This is why brands exist. A brandâs jobâfirst and foremostâis to reassure me that this isnât a poison berry.
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
The ChatGPT Millionaire: Making Money Online has never been this EASY by Neil Dagger(679)
Dan Lok by unknow(609)
Side Hustles for Dummies by Simon Alan R.;(582)
Improving Internet Access to Help Small Business Compete in a Global Economy by Hermann E. Walker(496)
Start. Scale. Exit. Repeat. by Colin C. Campbell(434)
How to Grow Your Small Business by Donald Miller(419)
From Science to Business: Preparing Female Scientists and Engineers for Successful Transitions into Entrepreneurship: Summary of a Workshop by Catherine Jay Didion(399)
500 Ways to Make Money by NAVEEN CHAUHAN(370)
Founder vs Investor by Elizabeth Joy Zalman(366)
Tiny Business, Big Money by Elaine Pofeldt(350)
The Startup Owner's Manual by Steve Blank(346)
The Worth of Water by Gary White & Matt Damon(337)
SURVIVAL SKILLS FOR FREELANCERS by Townsend Sarah(337)
The Five Most Important Questions You Will Ever Ask About Your Organization by Peter F. Drucker & NULL(330)
See, Solve, Scale by Danny Warshay(327)
The Harder I Fall, the Higher I Bounce: Life Lessons From the Entrepreneur Dubbed the King of Kiosks by Fortune Magazine by Max James(325)
Think Your Way to Success: How to Develop a Winning Mindset and Achieve Amazing Results by Mark Rhodes(325)
Read Books All Day and Get Paid For It: The Business of Book Coaching by Jennie Nash(323)
Blog Writing by Phil Sweet(317)
