Real Impact Marketing by Michel Stefan & Duke Lisa S

Author:Michel, Stefan & Duke, Lisa S.
Language: eng
Format: epub
Tags: BUSINESS & ECONOMICS / Marketing / Genera, BUSINESS & ECONOMICS / Marketing / Direct, EDUCATION / General
Publisher: Business School Press
Published: 2022-04-04T00:00:00+00:00

Hint: with the difference in utility between the prices of 4,000 yen and 11,000 yen, you can calculate the price equivalent of one utility. With this number, you can estimate the price equivalent of the two locations.

5-4. VALS type

Look at the US VALS typology and make an educated guess on which segment you belong to

http://www.strategicbusinessinsights.com/vals/ustypes.shtml

Then take the survey and see whether the categorization makes sense.

http://www.strategicbusinessinsights.com/vals/presurvey.shtml

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