Personas - User Focused Design by Lene Nielsen

Author:Lene Nielsen
Language: eng
Format: epub, pdf
ISBN: 9781447174271
Publisher: Springer London

5.7 Personas in Use

How does something new look? The persona process is now at a point where you can begin to envision a future product. This is done through stories of how a user or customer might use a product. I use the term ‘scenarios’, but it might as well be user journeys, use cases, user stories or story boards—the common denominator is that they have causal activities and interactions. The scenarios are the focal point of the entire persona method. It is at this stage you imagine interactions and products that do not yet exist, and it is during this part of the process that you experience the strength of the method. Step 9: Scenarios are the central stage of idea development.

A scenario has several purposes, but first and foremost, it is a tool for getting design ideas from the user’s point of view. It describes needs, workflow, and context. Also, it is a communication tool that makes discussions about design solutions concrete and targeted.

The word scenario originates from Italian and means that which is attached to the setting, it is used as a description of series of actions and events. At the end of the 1960s, the analysis of the narrative structure also inspired launching scenarios as a tool for strategic planning, used for visioning of possible events and actions in a near future. The way the scenario is used in product and system development takes inspiration from this (Fig. 5.2).

Fig. 5.2This is a description of how the future Virk.dk can help Dorte when she needs to do reporting. The scenario inspired the final solution to, among other things, include an extra search field in the middle of the home page

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