Non-Obvious 2019- How To Predict Trends and Win The Future by Rohit Bhargava

Author:Rohit Bhargava
Language: eng
Format: azw3
ISBN: 9781940858524
Publisher: Ideapress Publishing
Published: 2018-12-28T05:00:00+00:00

Desirably Dumb Devices

When it comes to technology, we generally assume that newer is better.

Computers get faster, cameras add more megapixels, design gets sleeker, and old products aren’t built to last - even if we do try to open them up with pentalobe screwdrivers to fix or modify them.

Despite the appeal of shiny new devices, there have been growing signs over the past several years that consumers overwhelmed by the frequent upgrade cycle of technology are actively seeking ways to press the pause button, or even rewind to simpler times populated by more basic devices.

While global sales of smartphones increased by just 2 percent in 2017, sales of “dumb phones” (simple phones without apps or Internet access) rose by 5 percent.[55] In some cases, featureless phones were sought out by people looking to cure their tech addictions, or older people looking for an easier-to-use phone. In other cases, the growth has come from people frustrated by the side effects of smart phone such as the fact that you can barely make it through an entire day of phone usage without your battery dying.

One product that solves this problem is the Punkt MP 01, made by a Swiss startup. Punkt is an “un-smartphone” with no web browsing, no touchscreen, and no camera. It focuses instead on features like a multi-day battery life, high-quality audio, and built-in noise cancellation.

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