How to tell a Story from Big Data? by Concessao R
Author:Concessao,R
Language: eng
Format: azw3, epub, pdf
Publisher: infage
Published: 2016-09-24T07:00:00+00:00
What is Machine Learning?
Traditional data analytics tools are unable to interpret the full value of big data. The volume of data is too large and the range of relationships between disparate fragmented data sources from back end customer databases to live web based clickstreams are too overwhelming for any data analyst to derive any value from it.
Business intelligence and reporting tools used basic analytical methods to calculate sums, counts, simple averages and running SQL queries. They still depend on human activity either directly or through programs to calculate results and identify trends. It is here that machine learning is ideal for exploring insights hidden in big data.
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