How to Build a Billion Dollar App: Discover the secrets of the most successful entrepreneurs of our time by George Berkowski

Author:George Berkowski [Berkowski, George]
Language: eng
Format: mobi, azw3
ISBN: 9780349401386
Publisher: Little, Brown Book Group
Published: 2014-09-03T14:00:00+00:00

How about mobile attribution?

The app world is slightly different. Smartphone users are not the same as Internet users accessing the Web via a browser. On a smartphone, users are constantly hopping between apps. Since these apps are separate and distinct (they are all created by different developers) you can’t just drop a cookie on the user’s smartphone to track their app usage.

So what can you do?

Naturally, given how valuable mobile advertising is, brilliant businesses have come up with clever solutions. Here’s a top-level summary of what happens.

• You create a tracking link for your mobile advertisement (this is unique to the advertising partner and program).

• When a user interested in your app clicks that ad, a unique fingerprint is generated that is tied to identifying information about that user’s smartphone.

• The user then goes to an app store and installs your app.

• Then a piece of code you installed in your app regenerates this fingerprint (based on the identifying information about that user’s smartphone) and sends it to a tracking server.

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