Handbook of Mobile Application Development: a Guide to Selecting the Right Engineering and Quality Features by Sarrab Mohamed;Al-Shihi Hafedh;Safia Naveen;

Author:Sarrab, Mohamed;Al-Shihi, Hafedh;Safia, Naveen;
Language: eng
Format: epub
Publisher: Bentham Science Publishers
Published: 2021-07-29T00:00:00+00:00

12. Impression

A first impression is a mental image made when a person experiences something or someone for the first time (Smith and Mackie, 2007). Mobile users also form first impressions about mobile apps. While humans may take one-tenth of a second to make an impression about other people (Willis and Todorov, 2014), developers usually offer reviewers one to three days to test an app before making their evaluations. As for normal users, they may decide to abandon or like an app soon after its first launch, which varies from few seconds to a few hours of use.

Accordingly, impressions can be defined as an emotional image created by users about a certain mobile app during the first few hours of use. Impressions made about an app may differ based upon the expectations and background of the users. Tech-savvy users are usually hard to impress, just as the long-time users of certain apps or mobile platforms. Developers are advised as always to create a ‘WOW’ impression which is a combination of ‘attractiveness’, ‘professionalism’, ‘hype’, and lower ‘expectancy’. This could be achieved by properly studying target users’ preferences against the current state of play to find a niche and innovative features.

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