Guerrilla Marketing During Tough Times by Jay Conrad Levinson

Author:Jay Conrad Levinson
Language: eng
Format: epub
Publisher: Morgan James Publishing

GUERRILLA EXERCISE:

1. Make a list of prospects who have not yet been converted to customers. Then, select the ten who will most likely be most profitable for your business. Pull out all the stops when contacting these ten and learn what works for you and what doesn't. After you've completed your high-potency marketing to those ten, take on the rest of your prospect list, using what you learned during the original ten.

2. Create a proposal for the single best prospect of all. Then knock yourself out making an appointment to make the proposal. You may earn the business and you'll definitely learn more about your ability to create winning proposals.

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