Enterprise AI For Dummies by Zachary Jarvinen

Author:Zachary Jarvinen [Jarvinen, Zachary]
Language: eng
Format: epub
ISBN: 9781119696391
Publisher: Wiley
Published: 2020-08-06T00:00:00+00:00

Finding the Signal in the Noise

You are likely dealing with staggering amounts of data. These volumes have increased at an astounding rate within the last decade or so. Consider AT&T: The data volume in their wireless network has increased 470,000 percent since 2007, and not through phones alone. From fitness trackers to smart home devices, today’s consumers are creating upwards of 2.5 quintillion bytes of data each day. In addition to the data consumers are actually using, there’s also the information your network accumulates through mobile applications, geolocation, service usage, billing histories, IoT sensor data, customer service chat transcripts, and customer profiles.

There’s a wealth of value hidden within all that data, but until recently, many telecoms lacked the resources to unearth it. With sophisticated algorithms and machine-learning techniques, however, AI can look for patterns in that data, extract insights for improved customer experience and operations, and boost revenue from new products and services. AI-driven solutions allow you to better understand the health of your network and the behavior of your customers to respond rapidly to emerging trends, reduce churn, improve efficiency, and provide more targeted offerings.

AI doesn’t simply aid in data management, however. It can also parse huge volumes of data contextually, offer reports or analysis, and trigger actions. In doing so, it allows you to get the full value of your enterprise data while simultaneously eliminating tedious, repetitive work so your employees can focus on key initiatives, such as handling outlier cases.

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