E-Business Essentials by Hamed Taherdoost
Author:Hamed Taherdoost
Language: eng
Format: epub
ISBN: 9783031396267
Publisher: Springer Nature Switzerland
3.
Establish a system for tracking conversions. Conversion tracking is a technology that allows companies to monitor certain user activities on their website, such as submitting a contact form or completing an online transaction. The use of conversion tracking is one method that may be used to carry out this monitoring. If a company uses conversion tracking, it will be able to assess the effectiveness of its marketing campaigns and make adjustments to boost the effectiveness of those initiatives. In addition to Google Analytics, some third-party solutions allow users to establish conversion tracking.
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