Climbing the Ladder in Stilettos by Lynette Lewis

Author:Lynette Lewis
Language: eng
Format: epub
Tags: ebook, book
Publisher: Thomas Nelson
Published: 2010-03-29T00:00:00+00:00

WHO’S TALKING ABOUT YOU?

The big brands realize that word-of-mouth selling is the real end goal. A great brand strategy focuses on getting everyone talking about the brand in similar yet personalized ways. Consider the following examples:

“Target has cool things for great prices” (general brand attribute).

“I bought a set of twelve crystal glasses to use at Christmas, and they look like a million bucks” (personalized experience).

“Cathy is a creative genius” (general brand attribute).

“She recently developed our Asia product distribution strategy” (personalized experience).

Who are the people you want talking about you? Do they have enough facts and impressions to consistently say similar things? Do they have enough personal encounters to back up the facts with actual, measurable experiences?

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