Charlie Fink's Metaverse - An AR Enabled Guide to AR & VR by Charlie Fink

Author:Charlie Fink [Fink, Charlie]
Language: eng
Format: epub
Publisher: Cool Blue Media
Published: 2018-01-08T05:00:00+00:00

Magic Leap (ML) is a secretive startup based in Ft. Lauderdale, Florida, founded by Rony Abovitz, an inventor of medical devices who had made several hundred million dollars selling his company. In 2011, he pivoted his post wealth media company toward creating a new entertainment ecosystem, building his own operating system and hardware for a lightweight, fashionable AR headset with a wide field of view. If it can do this, Magic Leap will instantly become one of the most important companies in the world. This is why it has raised almost $2 billion dollars at a $4.5 billion valuation from the biggest technology companies (Google and Qualcomm), media companies (Warner Bros., Disney), the e-commerce giant Alibaba, the biggest names in venture capital (Andreessen Horowitz and Kleiner Perkins), and financial institutions (JP Morgan and Fidelity). In terms of venture activity in AR, this is an incredible raise. They are said to be burning through $100 million a month. On December 20th, 2017, Magic Leap finally gave the world it’s first look at their augmented reality glasses, called the Magic Leap One: Creator Edition (ML1), which it expects to release sometime in 2018. They are going for the HoloLens audience: Developers, prosumers, agencies, etc., who are able to pay a premium price for a computer they will mostly have to program themselves.

Brian Crecente of Rolling Stone went to the secretive company’s Florida headquarters for an exclusive first look. The photos ML concurrently released reveal a sort of steampunk HoloLens attached to a palm sized CPU, or what the company calls its “Lightpack”. Crecente reports the ML1 has a somewhat wider field of view than the 30o of the HoloLens, but it is still not great.

ML has the ability to detect the space you are in with artificial intelligence, and to place objects that remain persistently anchored in space. Meaning, when you return to that location the next day, screens, post-its and other user created content will still be there, anchored where you left it. ML’s proprietary chip parses physical reality into cues for the brain, and bounces those cues through a light field optical display, bouncing light directly onto the retina, and giving virtual objects the same focal properties as physical objects, thus creating a powerful illusion and sense of presence.

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