Art And Science Of Entrepreneurship, The by Dhaliwal Inderjit Singh;

Author:Dhaliwal, Inderjit Singh; [Inderjit Singh Dhaliwal]
Language: eng
Format: epub, pdf
Publisher: World Scientific Publishing Company
Published: 2022-06-15T00:00:00+00:00

Step No. 8: Getting Attention from Investors

– The Teaser

Prepare a summary of your business plan. It is not simply an executive summary, but something that can “tease” the target VC or the target institutional investor. This three to five-page teaser must make your plan and your company appear so attractive that the target investor just cannot wait to meet up with you. Refer to teaser example I have provided in Figure 13.1. This is an actual teaser I used when starting Infiniti Solutions, my third major start-up. The teaser has to be very skillfully prepared such that the essence of your plan is captured, the size of the opportunity spelt out, while illustrating the company’s vision and value of the team. The teaser must be able to make the company look so unique that VCs are hungry for more information.

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