The Stop Doing List by Malouf Matt;

Author:Malouf, Matt; [Malouf, Matt]
Language: eng
Format: epub
ISBN: 9780730337454
Publisher: John Wiley & Sons, Incorporated
Published: 2016-12-26T00:00:00+00:00

A business owner's projects

Now that you know your genius, how do you choose what projects you spend your time on? This will come back to your goals and what you're trying to achieve. Look at your goals in the long term (three to 10 years), the medium term (the next 12 months) and the short term (the next quarter). This is where your goal setting and planning becomes so important: it gives you a map to where you want to go. You must always consider what needs to happen to move closer to achieving your targets.

A business owner's role will vary from project to project, depending on their genius. My own genius is coaching, presenting or educating, and creating content. So when it comes to presenting, I come up with the content and plan the flow, but I will delegate the preparation of my PowerPoint presentations and the creation and formatting of the handouts. To determine your own role in a project, understand which tasks either fall within your genius or are critically important for you to be part of, and work out how to delegate or outsource the rest.

For some projects you may assign a leader or project manager to oversee the work and be responsible for delivery. You, as the business owner, may be responsible for certain aspects of that project — and inevitably, the buck stops with you — but if you can delegate roles and even leadership of the project, it can help build the team, and take all but your genius tasks off your agenda.

A couple of years ago, we redesigned three of our websites. My assistant was responsible for the delivery and project management of those sites. We sat down and put the project plan together, then assigned tasks to various people with delivery dates.

My assistant was responsible for ensuring each person (including me) had completed their task on time. I had to create some content and sign off on the artwork that was part of the website. My assistant was responsible for the timely delivery of the project, coordinating the web developers, designers and content contributors. It's a great example of how a business owner can work within their genius while also giving employees more ownership (reinforcing their confidence and skills).

Be careful you don't bite off more than you can chew, even when working in your Genius Zone. I've worked with many business owners who look at all the additional time they've created by implementing their Stop Doing List and start taking on a dozen projects. They've just replaced a whole pile of low-value tasks with a large number of high-value tasks, only to find they don't have the time and focus to complete them well.

How many projects a business owner takes on will depend on the phase of business they're in. For example, if you're in start-up phase, you're going to have many moving parts. You've got a lot of new things that you're putting together and you may find you have

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