Structural Equation Modelling by Jitesh J. Thakkar

Author:Jitesh J. Thakkar
Language: eng
Format: epub
ISBN: 9789811537936
Publisher: Springer Singapore

3

Social influence

S1

Others buying the product

S2

Prestige of acquiring

S3

Necessity of a product

4

Competition

C1

Number of similar products

C2

Cost of competing products

C3

Quality of competing products

The data for the identifiers are collected using a questionnaire with a rating scale from 1 to 5 where a score of 1 indicates “strongly disagree” and a score of 5 indicates “strongly agree”. The data collected consist of 99 values or sample size of 99. The structural model of this problem is depicted in Fig. 4.26.

Fig. 4.26Structural model of marketing system

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