Start Your Own Kid Focused Business and More by Entrepreneur Press
				
							 
							
								
							
							
							Author:Entrepreneur Press
							
							
							
							Language: eng
							
							
							
							Format: epub
							
							
							
																				
							
							
							
							
							
							Publisher: Entrepreneur Press
							
							
							
							Published: 2011-03-10T00:00:00+00:00
							
							
							
							
							
							
No matter how you get a website, make sure it doesnât have any of the following potentially fatal flaws:⢠Broken links: Test your site regularly to make sure all hyperlinks work like theyâre supposed to.
⢠Orphan pages: Every page of your site needs an easy-to-find link back to the homepage.
⢠Too-advanced technology: Whenever your website requires a download of new software to be viewed, youâll lose most shoppers. Test your website on the cheapest, least advanced computer you can find. If it doesnât look fine on a cheap monitor, try again.
⢠Outdated information: Keep your website current.
⢠Disabled âbackâ button: This is extremely annoying to visitors. Make sure they can retrace their steps.
⢠Nonexistent or hard-to-find phone number and address: You need multiple ways for customers to reach you. Put the information in a âContact Usâ button so they donât have to hunt for it. If you have a brick-and-mortar store, putting a photo of the physical storefront, along with the address, on your homepage inspires consumer confidence.
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