Dan Lok by unknow

Author:unknow
Language: eng
Format: epub

What floats the boat of a consumer are the benefits they’ll receive from buying “it” -- a product or service -- and how “it”

will make them feel. They want to know how it will make their lives easier, how it will make them more popular, how it will make them the envy of everyone they see. That’s “what’s in it for me.”

LOK-ED & LOADED INSIGHT

Potential customers may be swayed with incentives, bonuses, and “value-added” extras. Most people get the “gotta have it”

bug when they think they have a chance at being “one up” on someone else by getting some more and paying less. I call this variation of “What’s in it for me?” “What’s in it that’s extra and just for me?”

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