Analyse, Ideate and Grow by Vanessa Ratten
Author:Vanessa Ratten
Language: eng
Format: epub
ISBN: 9789811908903
Publisher: Springer Nature Singapore
Advantages
Disadvantages
1. Emphasizes the need to focus on price and promotional activities
2. Recognizes that business needs to advertise their products or services to compete with other firms
3. Highlights a requirement to differentiate products or services from competitors
4. Stresses how social media and data analytics can be used
5. Focuses on unique characteristics of a product or service
1. Can take time to allocate resources to marketing activities
2. Can be a financially expensive task
3. Requires foresight about the most effective marketing campaigns
4. Stresses the need to allocate resources to different types of promotional activities
5. Requires an evaluation or assessment of promotional needs
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