The Corporate Startup: How established companies can develop successful innovation ecosystems by Tendayi Viki & Dan Toma & Esther Gons
Author:Tendayi Viki & Dan Toma & Esther Gons
Language: eng
Format: epub
Publisher: Vakmedianet
Published: 2017-04-08T17:00:00+00:00
5. In the end, the ideas in the top right quadrant represent the ideas that should be chosen for further development. Management can then select more specific ideas from this set using other dimensions if they need to (e.g. budget, ease of implementation, market size and revenue potential).
Innovation Activity:
Business Model Prototyping
The business model canvas is a great tool to capture assumptions and document our Plan A. However, the canvas is also a great tool for ideation. Rather than focus on the first business model we come up with, teams can prototype several business models. Prototyping several business models is great for innovation because it deals with the ‘local maxima’ problem of optimizing and refining on our original ideas too soon, before we explore the problem space.
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