Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media (Gerry Jeudy's Library) by Matthew Ganis & Avinash Kohirkar

Author:Matthew Ganis & Avinash Kohirkar
Language: eng
Format: mobi
Publisher: IBM Press
Published: 2016-04-14T16:00:00+00:00

Figure 7.4 Key performance attributes

This analysis showed that the top three attributes of successful projects were strong project management discipline, on time delivery, and good processes for defect resolution. These results were fed back to the Project Management Education and Training program for that division to further reinforce the importance of these attributes in successful execution of projects.

Using Iterative Methods

Many times when we start out on a project, we have a clear vision, and with a little forethought, we establish a course of action that enables us to achieve our desired results. Of course, as Robert Burns once said: “Sometimes the best-laid plans of mice and men oft go awry.” Mice, men, or even social media analysts—it’s all the same! Sometimes the ideas we have, the questions we’ve posed, or the plan of attack that we’ve devised needs to be modified. We have to be flexible because sometimes we’re just plain wrong, or we’ve picked up a screwdriver to drive a nail. Things just aren’t right.

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