Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter by Dave Kerpen & Michelle Greenbaum & Rob Berk

Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter by Dave Kerpen & Michelle Greenbaum & Rob Berk

Author:Dave Kerpen & Michelle Greenbaum & Rob Berk [Kerpen, Dave]
Language: eng
Format: azw3
Publisher: McGraw-Hill Education
Published: 2019-02-21T16:00:00+00:00


JUST LIKE DATING: THE MORE OPEN YOU ARE, THE BETTER . . . TO A POINT

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Anyone who has ever dated knows that openness and honesty are key factors in establishing a relationship. When one person has trouble opening up to the other, the potential relationship is threatened—wouldn’t you think someone had something to hide if he or she were not completely candid with you? The same situation applies to your company: if you have nothing to hide, only positive outcomes will result from increased transparency.

If a date completely opened up to you the first time you went out and shared his or her innermost secrets in the spirit of transparency, however, it would probably be uncomfortable and strange. Similarly, as a company, just because you’re supposed to be transparent doesn’t mean you have to share trade secrets, profit margins, or insider information with all of your customers. In fact, a lot of that information would be off-putting, even to the most curious customer.

In general, though, when you share insights into your company’s values and culture and encourage an honest discussion of the decisions you’ve made, your customers will trust you more, feel closer to you, and want to strengthen their relationships with you—just like a dating relationship. Being transparent doesn’t mean you have to share everything about your organization, but the more honest insight you provide, the better.



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