Joss Whedon: The Making of a Cult Superhero by Hubert O'Hearn jules carlysle & Jules Carlysle

Author:Hubert O'Hearn jules carlysle & Jules Carlysle
Language: eng
Format: mobi
Publisher: King West Press
Published: 2015-03-21T03:00:00+00:00

Delayed Release/Release

The Cabin in the Woods was slated for wide release on February 5, 2010 and then delayed until January 14, 2011 so the film could be converted to 3D. However, on June 17, 2010, MGM announced that the film would be delayed indefinitely due to ongoing financial difficulties at the studio.

In November 2010, the debt-ridden MGM filed a Chapter 11 petition in bankruptcy court and Cabin was placed on the shelf. Goddard says it soon became clear that the movie was not the top priority in terms of being disentangled from the MGM mess. “It wasn’t just us,” says the director. “It was The Hobbit, it was James Bond. If they’re taking a while [to deal with those projects] we know, ‘Oh, it’s going to take us a while.’'”

On March 16, 2011, the Los Angeles Times reported the following: "New (MGM) chief executives Gary Barber and Roger Birnbaum are seeking to sell both Red Dawn and the horror film The Cabin in the Woods, the last two pictures produced under a previous regime, as they try to reshape the 87-year-old company." A distribution sale to Lions Gate Entertainment Corporation was announced on April 28, 2011, with some industry news outlets reporting plans for a Halloween 2011 release. On July 20, 2011, Lionsgate announced that they had acquired the distribution rights to the film and set a release date of April 13, 2012. Goddard described the deal as "a dream," stating "there's no question that Lionsgate is the right home for Cabin...you look at all the films that inspired Cabin - most of them were released by Lionsgate in the first place!"

The film then premiered on March 9, 2012 at the South by Southwest film festival in Austin, Texas and was released in the United States on April 13, 2012.

The film’s delayed release had improved the film’s box-office chances in one important respect. This once relatively star-free project now boasted the presence of a globally famous action hero in the form of Chris Hemsworth. “Honestly, Joss and I talk about this all the time,” said Goddard. ‘We realize the delays may have been the best thing that happened to us. We’re now at a studio that really gets the movie and Chris has become a star. Part of me wants to delay another year and let all the other actors become big stars, because they will. It’s been real kismet. I have to say.”

According to Goddard, it was Lionsgate’s idea to debut the film at SXSW more than a month before its release. “Lionsgate essentially said, ‘Let’s just start showing this movie to people and let that be our biggest marketing tool,'” says the director. “Because I deal with mystery a lot, that felt new to me. But they’ve been 100 percent right.”

“I expect there to be a lot of drinking. I feel like any time people talk about seeing movies in Austin, they always mention how you can drink beer in the theaters. I’m not sure if it’s all

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