Getting Naked: The Bare Necessities of Entrepreneurship and Start-ups by Joel Primus & Bennett R Coles

Author:Joel Primus & Bennett R Coles [Primus, Joel]
Language: eng
Format: mobi
Publisher: DEKAN Publishing
Published: 2021-02-01T00:00:00+00:00

Chapter 5 – Building the Company: Your People

Once you’ve established your core principles and you’ve raised some initial funds, you’ve laid the foundation to build a business. But building your team and establishing a positive company culture are equally critical. Why? Because people, not products, are your most valuable asset.

The People Make the Company

The people who work with you are the lifeblood of the company. Your success is their success and vice versa. Especially in a small company, they’re your family outside your family. Company culture matters, because in the early days of a start-up there probably won’t be much by way of money, benefits or lucrative stock options to motivate your team. Those early days bring with them a lot of surprises, a lot of setbacks, and no shortage of frustration. To overcome these challenges it’s vital that you establish, right from the beginning, a positive company culture. Here are some questions to consider.

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