Building Your First Affiliate Website: Start Making Money Online Today! (Make Money Online Series Book 1) by Antony Barlow

Building Your First Affiliate Website: Start Making Money Online Today! (Make Money Online Series Book 1) by Antony Barlow

Author:Antony Barlow [Barlow, Antony]
Language: eng
Format: azw3, epub
Published: 2020-06-08T16:00:00+00:00


How to engage people’s emotions when writing copy for the web.

What kinds of feeling your choice of words can elicit from someone.

15 different questions that you can ask yourself as you are writing, and after you have finished writing, all with the aim of increasing the amount of conversions you get to their optimum level.

How to use the hook, line and sinker approach to get conversions.

You simply need to learn tried and trusted techniques that will enable you to write copy that is powerful and gains high conversion rates, regardless of the niche in which your website is working. To start, let me guide you through the basics of features and benefits.

Understanding Features vs. Benefits

Understanding the Difference

Before we look at anything else, we need to ensure that we know the difference between a feature and a benefit. It would be a massive mistake to think that they are the same thing, but unfortunately many online affiliates writing copy for their sites make this very mistake all too often. We shall go over all this in more detail later, but at the moment you need to remember this:

People convert based on the benefits, not the features.

When you first look at why people make a purchase, you might assume that it is due to a certain feature, but this is not the case. They are buying because the feature gives them a certain benefit, whether this is a conscious or subconscious decision.

Obviously, when we are writing copy, we want to mention the features of a product, but you must remember to take every opportunity to stress the benefits that the features will have for the visitor. Remember, whenever you mention a feature, the first thing that the visitor is going to ask is, “Okay, but what impact will that feature have on me?” Whether they do it consciously or subconsciously, they want to know the benefits of the feature. This means that it is up to the person writing the copy to let the potential customers know exactly what the product or service will do for them, as otherwise they might remain confused and decide not to buy.

Features and Their Benefits

The best way to look at features and benefits is to use a few examples. So, below are a few products together with one of their features and the benefit the feature brings.

Plasma Television . The feature here could be that the screen is 40” wide, but the benefit would be that this 40” screen allows you to see the screen in more detail and really immerse yourself in the film or football game that you are watching.



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