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Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Karl Blanks & Ben Jesson

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites by Karl Blanks & Ben Jesson

Author:Karl Blanks & Ben Jesson [Blanks, Karl]
Language: eng
Format: azw3
Publisher: Conversion Rate Experts
Published: 2017-10-24T16:00:00+00:00


the word is indicates that the verb is hiding elsewhere. In this case, it’s in the word improvement. You should rewrite the sentence as follows:

I recommend we improve the website.

If in doubt, use the following sentence structure

The human brain is great at understanding sentences that have the following structure:

The woman threw the ball to the dog.

In other words…

A living entity does something (maybe to something else, preferably another living entity).

Next time you are struggling to write a sentence, try writing it in that format. For most conversion copywriting, the living entities should be you (the reader) and we (the company).

When you first try it, you’ll feel like it isn’t going to work. You’ll be surprised how often it does.



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