ISE EBook Online Access for Essentials of Marketing Analytics by Hair Joseph; Harrison Dana E.; Ajjan Haya

Author:Hair, Joseph; Harrison, Dana E.; Ajjan, Haya
Language: eng
Format: epub
Publisher: McGraw-Hill US Higher Ed ISE

We are ready to save our work before we apply our model. Click the “Save” icon, name the file “Neural Net Analysis,” and click “OK” (Exhibit 6-41).

Exhibit 6-41

RapidMiner, Inc.

Is the model performance good? We do not know until we compare it to the prediction performance of other supervised models. Let’s assume that upon comparison we decided to adopt this model, now what? Now it is time to apply the model to a new dataset. Remember, the key to creating any predictive model is to apply it to new observations.

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