How to Write & Give a Speech by Detz Joan
Author:Detz, Joan
Language: eng
Format: epub
Publisher: St. Martin's Press
DURING THE INTERVIEW
⢠Arrive early. Letâs face it: TV studios can be downright overwhelming. The glaring lights, the high-tech cameras, the multiple monitors, the hustle and bustle of assistant producers, the techniciansâ jargonâall are potentially intimidating.
So, donât arrive at the last minute. Give yourself a chance to look around and get familiar with all the sights and sounds. Then, you can put these distractions aside and focus on the important thing: to give a good interview.
⢠Concentrate. Once the interview starts, you must give it your concentrated attention. Really listen to the interviewerâs questions. Above all, listen for opportunities where you can reinforce your main points.
⢠Be clear. Donât hem and haw. Donât ramble. Donât filibuster. Open your answer with a simple statement (âThatâs right,â âNo, not really,â âAbsolutely,â âThatâs a common misconception,â âYes, itâs true.â), then add the necessary details to support your case.
⢠Be human. Tell a personal story. Give a quick case history. Share a recent example. Use a lively quotation or a revealing anecdote. Tap into the emotions of the audience.
All of these techniques will help you come across as a believable, trustworthy, and caring individual.
⢠Be conversational. Leave your jargon back at your office. Keep your boring statistics locked in your briefcase.
⢠Be helpful. Try to approach the topic from the audienceâs perspective. Give examples they can relate to. Offer solutions they can put into practice.
⢠Be visual. Television is a visual medium. If youâve got terrific video clips, or relevant documents, or startling photographs, or interesting objects, use them to your advantage.
⢠Use appropriate body language. Beware of âgrand movements.â Sure, they might look great when youâre standing at the lectern on a big stage, but when you appear on a small TV screen in someoneâs bedroom, those same movements can make you look downright silly. Another caution: Avoid repeatedly nodding âyesâ as your interviewer asks questions. Just listenâthen let your response reflect your opinion.
⢠Take advantage of commercial breaks. Use this time to collect your thoughts, to do a mental rundown, and to make sure youâre getting in your basic points. Ask the host whatâs nextâand even suggest a specific area youâd like to discuss (politely, of course).
⢠Exude confidence. After all, if you donât have faith in your own expertise, why should the audience?
⢠Radiate charisma. Sincerity and charm sellâand nowhere do they sell better than on TV. Remember that, and you canât go too wrong.
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