Contemporary Literary and Cultural Theory: From Structuralism to Ecocriticism by Pramod K. Nayar
Author:Pramod K. Nayar [Nayar, Pramod K.]
Language: eng
Format: epub
ISBN: 9788131791820
Publisher: Pearson India
Published: 2009-09-15T18:30:00+00:00
Interpellation is the process of consenting to ideology, accepting it and not being aware of it. It makes the subject believe that s/he is an independent being and not a subject at all controlled by outside forces. In other words, ideology interpellates the individual as a subject but makes her/him believe s/he is a free agent.
Interpellation consists of two stages:
Ideology precedes the individual and an individual is inserted into the ideological scheme.
There is a pre-determined set of roles out of which the individual ‘automatically’ chooses a few, all the while assuming that s/he has freely chosen them.
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