epub |eng | 2015-04-20 | Author:Levesque, Ryan

COLUMN U: SMIQ (SINGLE MOST IMPORTANT QUESTION) Between Column A and Column U, I’ve “hidden” all the data we won’t be using (e.g., Session ID, IP Address) to simplify what ...
( Category: Web Marketing September 5,2015 )
mobi |eng | 2009-10-30 | Author:Paul Cherry

• For how long have your needs not been met?" • "What criteria are you using to determine who can best meet your needs?" • "Which of your needs are ...
( Category: Research June 18,2015 )
epub |eng | 2011-04-29 | Author:Kit Yarrow [Yarrow, Kit]

Not Just Fame, But Influence——and Opportunity Unique to this generation is its members’ ability to become famous through their own channels. They don’t need to wait for the existing hierarchy ...
( Category: Research June 12,2015 )
mobi, epub |eng | 2008-12-30 | Author:Paco Underhill

ELEVEN w, gender revolt (or reconfiguration, at the very least) having changed so much about our lives, and men and women off boldly shopping new terrain, the effect on children ...
( Category: Research June 11,2015 )
mobi, epub |eng | 2010-11-30 | Author:Philip Graves

People will typically react in one of two ways: either they will glaze over and not “get” the concept at all, or they will play the game and start providing ...
( Category: Research June 11,2015 )
epub |eng | 2015-03-16 | Author:Jeremy Gutsche [Gutsche, Jeremy]

THE REBIRTHING OF A BADASS BRAND More than a century and a half ago, a long-bearded man named Hiram Walker made his first moonshine, and it was fantastic. He knew ...
( Category: Research March 22,2015 )
epub |eng | 2013-04-15 | Author:Chipchase, Jan & Steinhardt, Simon [Chipchase, Jan]

A Whole New World Outside Your Door As we’ve seen, mobile technology has dramatically changed people’s behaviors outside the home, from carrying less to remembering less to owning less. All ...
( Category: Research March 3,2015 )
epub, mobi |eng | | Author:Paco Underhill

ELEVEN Kids With gender revolt (or reconfiguration, at the very least) having changed so much about our lives, and men and women off boldly shopping new terrain, the effect on ...
( Category: Research February 15,2015 )
epub, mobi |eng | 2000-03-23 | Author:Michael Hiltzik [Hiltzik, Michael]

Left alone in the center one day, Tesler hit the wrong switch and inadvertently turned off the machine. "Instinctively I flipped it back on again—and the moment I did I ...
( Category: Research October 1,2014 )
epub |eng | 2014-05-18 | Author:Cindy Alvarez

Be where the decisions are made Customer development insights should turn into action items and decisions. It’s better to share information for five minutes during a product scope or prioritization ...
( Category: Research August 20,2014 )
epub |eng | 2011-01-25 | Author:Harry Beckwith [BECKWITH, HARRY]

How the New Gets Old: The Ocean That Stopped Roaring On the evening of Friday, January 26, 1968, Jeff Greendorfer and his college roommate arrived at his roommate’s home on ...
( Category: Research June 1,2014 )
epub |eng | 2013-03-25 | Author:C. Richard Weylman

In addition, many of your marketing collateral pieces will serve the purpose of explaining how you deliver on your Unique Value Promise. In the past, this usually meant listing your ...
( Category: Product Management March 26,2014 )
mobi |eng | 2008-10-15 | Author:Martin Lindstrom; Paco Underhill

NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...
( Category: Research March 25,2014 )
mobi, epub |eng | 2011-09-19 | Author:Martin Lindstrom

Haven’t I Seen You Somewhere Before? One of the classic (literally)—and most effective—ways companies create the nostalgia factor is by dusting off and rereleasing commercials, slogans, or ad campaigns from ...
( Category: Research March 25,2014 )
epub |eng | 2012-09-03 | Author:Dimitri Maex [Maex, Dimitri]

And nothing much has changed over the last thirty years. Most marketers just pick one of the fifteen methods listed above, with the research showing—and my own experience confirms this—that ...
( Category: Research March 25,2014 )

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