epub |eng | | Author:Joachim Zentes, Dirk Morschett & Hanna Schramm-Klein

10.4.7 Summary and Outlook This case study focused on the Otto Group’s socially and environmentally sustainable business activities. The Otto Group is a strong example of a retail company successfully ...
( Category: Global April 24,2020 )
epub |eng | | Author:Luis Pedroza

Figure 6.38. WeChat Starbucks campaign in China. Photo credit: Amy Hsu According to Belinda Wong, CEO of Starbucks China, “WeChat Pay has already reached a remarkable 29 percent of tender ...
( Category: Global April 14,2020 )
epub |eng | | Author:Donal Daly

In CHAPTER 4: RESEARCH FOR INSIGHT, I list the research that you may want to complete as you build your plan. One of the sections relates to Customer Profile, and ...
( Category: Global March 25,2020 )
epub |eng | 2013-09-05 | Author:Kates, Alexander & Greenberg, Eric [Kates, Alexander]

THE FUTURE OF SOCIAL MEDIA The maddening part about social media is that much of it didn’t exist five years ago. When I try to imagine what the future holds, ...
( Category: Global March 22,2020 )
epub |eng | 2019-03-20 | Author:Maxim Behar

MODERN PR TOOLS: AMEC’S INTERACTIVE TOOL The new Interactive Tool recently developed by the International Association for the Measurement and Evaluation of Communication (AMEC) is a superb example of a ...
( Category: Global March 21,2020 )
epub |eng | 2018-11-10 | Author:Alice M. Tybout & Tim Calkins

Figure 10.4 Absolut Vodka Print Advertising Summary A starting point in designing advertising strategy involves considering three types of consumer insight. One entails identifying the fundamental motivations that guide brand ...
( Category: Global March 19,2020 )
epub |eng | | Author:Joel Backaler

Marketer’s Cheat Sheet Target Audience First: Many brands like to start with a “cool influencer” and then find a way to reverse engineer analysis to justify why he or she ...
( Category: Global March 18,2020 )
epub |eng | 1928-01-01 | Author:Edward L. Bernays [Bernays, Edward L.]

While the concrete recommendations of the public relations counsel may vary infinitely according to individual circumstances, his general plan of work may be reduced to two types, which I might ...
( Category: Global March 3,2020 )
azw3, epub |eng | 2016-01-24 | Author:Rohit Bhargava [Bhargava, Rohit]

Chapter 20 SELFIE CONFIDENCE What’s the Trend? The growing ability to share a carefully created online persona allows more people to use social content such as selfies as a way ...
( Category: Global March 1,2020 )
epub |eng | 2011-10-11 | Author:Andrew Levy

Factors · Has to be more than a ‘one-off’ book on the basis that if a writer can’t think of how to extend it to a series then it will ...
( Category: Global February 22,2020 )
epub |eng | 2013-03-05 | Author:Barbara E. Kahn [Kahn, Barbara E.]

Messy Data, Valuable Insights These different qualitative research techniques are all designed to help firms understand what is going on in the minds of consumers. They provide consumer insight and ...
( Category: Global February 19,2020 )
epub |eng | | Author:Brian Moeran & Timothy de Waal Malefyt

As this passage reveals, three elements are necessary to organize, develop, and circulate magic within a society. It requires the work of a specialized person to create something magical; it ...
( Category: Global February 19,2020 )
epub |eng | 2009-12-31 | Author:Uché Okonkwo

Figure 4.20 Louis Vuitton enhances a rich experience by re-directing visitors to its Cultural Centre website on which the brand’s art initiatives are highlighted Commerce Online commerce or retail, which ...
( Category: Global June 8,2017 )
epub |eng | 2010-11-30 | Author:Paul Midler

Around the time that we learned that our shampoo was turning into jelly, Johnson Carter asked King Chemical if it was capable of making an underarm deodorant. Chinese were not ...
( Category: Global December 8,2016 )

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